NURUL AIN

The brand strives to combat the perception that traditional is boring and uncomfortable. Our clothing are versatile enough to appear both traditional and modern. We aim to achieve this through various cuttings, fabrics choices, prints and colors

Mission: To continually innovate in sustainable design. Injecting modern aesthetic into the baju melayu, but also committed to continuing to push the boundaries of sustainable innovation through research and experimentation.

Vission: To help people understand what traditional Malay wear is all about, and appreciate its beauty. Nusantara will continue to do this until more of them embrace their heritage. In Nusantara, heritage wear foes minimalist and modern